Saturday, October 24, 2009 / 1pm-4pm
Gangplank HQ, Chandler, Arizona

sponsored by Vertical Response

Learn the Who, What, When, Where, Why & How of Email Marketing.

Why: make your copy work for you and ensure its written so people read and absorb your messages.
What: how do you choose a message that will mean something to your customers.
Who: who are you sending communications to, who opens your emails, forwards them, clicks on them?
When: how often should you be sending out communications so you don't lose subscribers, but keep them interested?
Where: use the right system to send out communications- stop using Outlook or your personal email.
Why: are your emails really helping your organization?
How: how do you actually put an email together?

And avoid all the don'ts:

sending email newsletters from your email or outlook
putting more than one email address into the to,cc or bcc field
attaching photos to newsletters
having no idea who reads your emails
sending more than one email newsletter a week
sending emails that never look right when opened

Attendees will learn the ins and outs of using Vertical Response, creating dynamic email marketing pieces, as well as guidelines for what they should be saying. Class participants will receive a discount code for 500 free emails  and materials to help them use Vertical Response.